Can you be an athlete of life? You?
The latest Nike advert (2021, The Toughest Athletes) expresses a powerful message that aligns intricately alongside Human Phenomena 's core beliefs and values. It highlights a concept exploring all humans as being considered an athlete. That, even at our most primal, the physical and psychological aspect of life is something we may all take advantage of. Although in many ways, life can be considered much more complex than sport, athletes train consistently for event after event with recovery and training on a repetitive cycle. Is this not precisely how life works? Waking up each morning to perform, sleeping each night to recover, eating each day to support both the performance and recovery processes. As humans, we are an organism of both mechanical and psychological complexities, yet rarely step outside our day to day mindlessness to focus inwardly and upon our own needs to ensure we can have optimal wellness and performance. Although you may n...